For over five decades, Al-Fatah has been a trusted name in retail across Pakistan. Known for its commitment to quality, authenticity, and customer satisfaction, Al-Fatah provides a premium shopping experience that brings convenience and variety under one roof. From groceries and beauty products to electronics and fashion, Al-Fatah continues to set the standard for excellence in modern retail.
Who is the Owner of Al-Fatah?

Al-Fatah is proudly owned and operated by the Shams Group, under the visionary leadership of Mr. Irfan Shams. With a strong foundation built on trust and innovation, the Shams family has transformed Al-Fatah into one of the most respected retail brands in Pakistan. Their focus on customer experience, quality assurance, and expansion has helped Al-Fatah become a symbol of reliability and success nationwide.
Does Al-Fatah Have an Online Store?
Yes, Al-Fatah offers a convenient online shopping platform through its official website — www.alfatah.pk. Customers can explore a vast range of original products, enjoy competitive prices, and benefit from fast, secure delivery services all across Pakistan. The online store ensures a seamless shopping experience from the comfort of your home — whether you’re buying groceries, electronics, or personal care items.
Shop Online with Confidence
Al-Fatah’s online store guarantees authentic products, secure payments, and timely delivery. With user-friendly navigation and responsive customer support, it’s easier than ever to shop for all your essentials in one place.
Our Promise to Customers
At Al-Fatah, we believe in delivering more than just products — we deliver trust, quality, and satisfaction. Our mission is to continue expanding our services while maintaining the same level of excellence that has defined our brand for generations.
Al-Fatah Contact Information
For all inquiries, support and orders, Al-Fatah is committed to providing timely assistance across Pakistan. Here’s how you can reach us:
What is the Al-Fatah Helpline Number?
You can contact our main helpline number at 042-32307777, available for customer support, order help and general inquiries.
Additionally, the head office number for Lahore is 042-38101619.
Hours of Operation
Our helpline is available during regular working hours (typically 10:00 AM to 10:00 PM); for urgent issues please message our WhatsApp number listed below.
What is the WhatsApp Number for Al-Fatah?
For convenient WhatsApp support, you can reach us at 0311-1555222. This number is used for home delivery assistance, order tracking, and general WhatsApp chat support.
WhatsApp Support Tips
- Please include your full name, mobile number and order reference when you message.
- Attach any relevant photo or screenshot for faster resolution.
- Expect a reply within a few hours during peak times.
What is the WhatsApp Number for Al-Fatah Johar Town?
For our Johar Town branch (Lahore) you can use the generic WhatsApp number above, 0311-1555222, since that number serves all branches nationwide.
If you need a direct branch number for Johar Town, you can call 0301-2985645.
Al-Fatah Delivery & Product Details
We at Al-Fatah are committed to delivering your purchases in the best condition and in a timely manner. Below you can find detailed information about our delivery times, charges, and product authenticity—so you shop with confidence.
How Long Does Al-Fatah Take to Deliver?
Al-Fatah processes orders placed on its online platform and arranges for delivery through trusted logistics partners. According to the shipping & exchange policy:
- Orders placed within city (local) may be dispatched quickly, especially if placed before the cut-off time.
- Orders placed after 9:00 PM will generally be delivered the next day in selected cities (e.g., Lahore, Sialkot, Gujranwala, Islamabad).
- For out-of-city deliveries, the timeframe can be 3 to 5 working days, depending on location and courier service.
- Note: Delays can occur due to logistics issues, weather, or remote location.
Tips to ensure faster delivery
- Ensure full and accurate shipping address is entered (including landmarks).
- Place your order before 9 PM for next-day city delivery.
- Use tracks sent via email/SMS to monitor the shipment.
- For urgent needs, consider ordering early in the day.
What is the Delivery Charge of Al-Fatah?
Here are the current delivery charge details for online orders at Al-Fatah:
- For within-city deliveries, a flat charge of PKR 199 applies.
- For out-of-city deliveries, a standard charge of PKR 299, including packing charges (up to 3 kg). For parcels above 3 kg, an extra PKR 50 per additional kg is added.
- Example: Orders placed after the cut-off time may shift to next day delivery, but the charge remains per policy.
Does Al-Fatah Sell Original Perfumes?
Yes — Al-Fatah offers a range of perfumes via its official online store where you can browse “Men Perfumes”, “Women Perfumes”, “Gift Sets”, etc.
However, for absolute transparency, here are some additional insights:
- The company markets perfumes under its online catalog, so there is a legitimate offering of branded fragrances.
- That said, user‐reviews and community discussions show mixed feedback about consistency of authenticity: “I’ve bought perfumes from Al Fatah which have turned out to be fake. I was able to return it to them.”
“They do but … some bigger Al-Fatahs, it’s legit … smaller ones … some stuff esp. perfumes are fake.”
How you can check authenticity when ordering
- Look for sealed packaging and proper labeling.
- Check batch codes and compare to known originals (where possible).
- If purchasing high-end brands, ask about country of origin/import documentation.
- Keep the receipt and return/ exchange policy handy.
- If something feels off (poor longevity, packaging differences), you may request exchange or store credit.
Conclusion
For decades, Al-Fatah has stood as a symbol of trust, quality, and convenience in Pakistan’s retail industry. From physical stores to the ease of online shopping, Al-Fatah continues to bring authentic products and exceptional service right to your doorstep. Whether you’re shopping for groceries, electronics, cosmetics, or premium perfumes, Al-Fatah ensures that every purchase meets your expectations of excellence.
Shop with Confidence
Experience a seamless, secure, and satisfying shopping journey backed by a legacy of over 50 years. With reliable delivery, verified products, and customer-first support, Al-Fatah remains your one-stop destination for everything you need.

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